Explore the groundbreaking field of neuromarketing in this 17-minute TEDx talk by Dr. Terry Wu, a neuroscientist and marketing expert. Discover how insights from neuroscience, social psychology, and behavioral economics are revolutionizing our understanding of consumer decision-making. Learn how Dr. Wu's unique background in both neuroscience research and digital marketing led him to establish the Midwest's only neuromarketing firm. Gain valuable knowledge on how businesses can leverage these scientific insights to guide customers towards informed decisions and drive rapid revenue growth. Delve into the fascinating intersection of brain science and marketing strategy, and understand how this emerging field is reshaping the way companies approach consumer behavior.