Explore the process of bringing a new project to the Apache Software Foundation in this informative conference talk. Learn about the incubation process, potential pitfalls to avoid, and strategies for project success. Gain insights into the Incubator Project Management Committee (IPMC), effective interaction with other podlings, and making an impact on the ecosystem. Discover the steps involved in incubation, including project acceptance, development migration, maintaining clean source code, handling grants and IP clearance, community building, managing dependencies, and preparing for release. Understand the importance of proper release naming and contents. This talk is ideal for developers and project managers considering Apache incubation or seeking to navigate the process more effectively.