Explore the challenges and solutions surrounding deep fake risks in this conference talk from Conf42 O11y 2024. Delve into the world of generative AI and its transformative impact across various sectors, including healthcare, media, and design. Examine the deep fake challenge through real-world examples and discover technological advancements in detection methods. Learn about strategies for enhancing media literacy and the implementation of regulatory and technological frameworks. Investigate the potential of blockchain technology for media authentication and understand the importance of collaboration in addressing these challenges. Gain valuable insights into navigating the complex landscape of observability and mitigating the risks associated with deep fakes in this comprehensive 24-minute presentation.