Explore the world of generative AI and its associated risks in this 13-minute conference talk from Conf42 Rustlang 2024. Delve into the differences between generative and discriminative AI, discover various applications of generative AI, and understand the growing threat of deepfakes. Learn about technological approaches, regulatory measures, and ethical considerations for combating deepfakes, including blockchain solutions for verification. Examine collaborative efforts to address these challenges and consider the delicate balance between innovation and ethics in the rapidly evolving field of artificial intelligence.