Explore the strategic outlook of Messenger as a platform in this 31-minute conference talk by Julien Decot at the WeAreDevelopers Conference 2017. Gain insights into the future of messaging platforms and their potential impact on developers and businesses. Discover how Messenger is evolving beyond simple communication to become a powerful tool for customer engagement, commerce, and app integration. Learn about the opportunities and challenges that arise as messaging platforms expand their capabilities and reach. Understand the strategic implications for developers looking to leverage Messenger's platform features in their applications and services.