Explore the growth and impact of big data in this 26-minute conference talk from Big Data Analytics Tokyo 2017. Discover key industry themes for 2017, learn three strategies for addressing big data needs, and examine practical case studies. Gain insights into critical success factors for implementing big data strategies, including organizational alignment, data quality compliance, and the "secret sauce" for success. Delve into topics such as connected devices, cloud readiness, data lakes in corporations, and deep learning. Understand how big data is revolutionizing industries through examples from advertising networks, location data, and consumer journey analysis, featuring companies like Spotify, Snapchat, and LinkedIn.