Learn effective strategies for marketing open source projects in this 29-minute conference talk by Deirdre Straughan and Rikki Endsley from Amazon Web Services. Discover the importance of marketing in open source, set clear goals, identify and reach your target audience, and create a content plan. Explore techniques for reusing content, measuring success, and leveraging social media platforms. Gain insights into what to avoid and how to address common challenges in open source project marketing. The presentation covers a comprehensive marketing checklist and concludes with a Q&A session to address specific concerns.