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1
Defining Marketing
2
Core Concepts in Marketing
3
Case Studies
4
Marketing of Services
5
Evolution of Marketing
6
Contemporary Issues in Modern Marketing Practices
7
Introduction to Competitor Analysis
8
Marketing Objectives
9
Strategy and Core Competency
10
PESTEL Framework
11
Competitive Analysis
12
Case Study
13
Introduction To Marketing Information System
14
Components of a Marketing Information System
15
Marketing Research Process
16
MDP and MRP
17
Exploratory Research
18
Exploratory Research - Continued
19
Causal Research
20
Measurment and Scaling
21
Questionnaire and Sampling
22
Sampling Techniques
23
Data Collection, Preparation and Analysis
24
Multivariate Data Analysis
25
Introduction to Consumer Behviour and Need Recognition
26
Information Search
27
Socio-Cultural Influences on the Consumer Buying Process
28
Psychological Influences on Consumer Buying Process
29
Evaluation of Alternatives
30
Purchase and Post Purchase Evaluation
31
Service Consumption
32
Structural Models of Attitude
33
Industrial Buyer Behaviour I
34
Industrial Buyer Behaviour II
35
Industrial Marketing Program and Buying Process
36
Three Dimension of Industrial Buyer Behaviour
37
Consumer Decision-Making Process Revisited
38
Identifying and Choosing Oppurtunities
39
Market Segmentation
40
Market Segmentation - II
41
Segmentation and Targeting
42
Segmentationa and Post Segmentation Strategies
43
Introduction to Marketing Strategy
44
Positioning
45
Segmentation and Targeting in B2B Market
46
Crafting the Positioning and Branding Effectively
Description:
This is part-I of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.

Marketing Management-I

NPTEL
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#Business #Marketing #Business Strategy #Competitive Analysis #Competitor Analysis #Consumer Behavior #Market Segmentation #Marketing Research
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Defining Marketing