Learn how to implement effective A/B testing in your applications through this 25-minute conference talk by Danielle Gordon at Ruby Central. Discover the truth behind common A/B testing myths and explore how these tests can provide valuable user insights without being overly complex or resource-intensive. Begin with simple A/B test examples, then progress to creating an organized system for managing tests. Gain the knowledge to seamlessly integrate A/B testing into your development process, ultimately enabling you to make data-driven decisions and validate positive changes in your applications.