Explore the fundamental nature of content in the digital age and its implications for the future web in this 45-minute conference talk from Mobilism 2012. Delve into the core essence of content, examining whether it's HTML, XML, JSON, or plain text, and investigate how to effectively transform it for various platforms like mobile devices, televisions, computers, and even refrigerators. Analyze the challenges posed by the mobile revolution in content management and web publishing, and discover strategies for architecting a flexible future web that can adapt to emerging technologies and consumption methods. Gain insights from Lyza Danger Gardner's expertise on creating versatile content structures that can withstand the evolving digital landscape.