Discover effective game marketing strategies in this 29-minute conference talk from Unite Now 2020. Learn how to level up your game operations and business skills, focusing on mobile free-to-play (F2P) games. Explore best practices for scaling and operating games, including increasing retention, building game economies, managing live service campaigns, and understanding growth metrics. Gain insights into the importance of marketing beyond user acquisition, concept and design considerations, marketability testing, and the role of data and analytics. Understand the significance of lifetime value, organic traffic, and the balance between organic and paid user acquisition. Enhance your game marketing knowledge to drive success in the competitive mobile gaming industry.