Dive into an in-depth tutorial on customizing logos using typography with award-winning graphic designer Amber Asay, founder of Nice People. Follow along as Asay demonstrates the creation of word marks for various brands, developing unique typefaces in Adobe Illustrator. Explore the Kristin Coffin project, learn techniques for designing serif details, and discover useful hotkeys for efficient design work. Gain insights into overcoming creative challenges, finding inspiration, and utilizing tools like Fontself. Discover Asay's favorite designers and learn about the 36 Days of Type challenge. This comprehensive video covers everything from workspace organization to quick letter element editing, providing valuable knowledge for designers looking to elevate their branding skills through typography.