Learn about the reliability and validity of Willingness to Pay (WTP) in healthcare valuation through a 10-minute lecture from Professor John Cairns of the London School of Hygiene and Tropical Medicine. Explore this segment from a broader discussion on alternative approaches to valuing health outcomes, including monetary valuation, well-being, and life satisfaction metrics. Part of Kyoto University Graduate School of Medicine's lecture series on Economic Evaluation of Health Technologies, delivered in September 2018.