Explore the power of Knative and its command-line tool "kn" in this informative conference talk. Discover how Knative simplifies serverless application deployments for cloud-native workloads, offering flexible consumption-based autoscaling and primitives for creating production-grade event-driven applications. Learn about the typical developer workflow with kn, from initial service creation to GitOps integration and production rollout. Gain insights into kn's support for kubectl-like plugins, connecting to backends like Kafka, and building Knative services from scratch using its rich Function experience. Through live demonstrations, understand how to easily run applications with Knative from the command line and see why kn is poised to become your new Knative best friend.