Explore the psychology behind habit-forming products and ethical user engagement in this 27-minute keynote address from Sustainable Growth Day '19. Discover why some products captivate users while others fail to gain traction. Learn practical strategies for increasing user engagement ethically from Nir Eyal, best-selling author of "Hooked: How to Build Habit Forming Products" and expert on the intersection of psychology, technology, and business. Gain insights into creating products that resonate with users' psychological needs without exploiting them in an age of constant distractions. Access the accompanying slide deck for additional resources and deepen your understanding of sustainable growth in mobile app development.