Explore the evolution of IoT innovation and experimentation in this keynote address by Sarah Cooper, GM of IoT Solutions at Amazon Web Services. Discover how the advent of agile methodologies and continuous delivery has transformed customer expectations for product adaptation and improvement. Learn about new tools and paradigms bringing cloud software innovation speed to embedded devices. Gain insights into AWS's approach to IoT experimentation, including architecture, tools, and culture. Examine the scientific method applied to IoT, covering baseline establishment, streaming analytics, behavioral analytics, and experiment holders. Delve into practical examples such as AWS Greengrass and facial recognition technologies. Understand the importance of easy product experimentation and impact measurement in driving vibrant device innovation.