Explore a keynote presentation that delves into the economics of cybersecurity and proposes an alternative strategy for defending against attacks. Learn how reducing the value of successful attacks to attackers can be a more scalable approach than traditional methods of increasing attack difficulty. Examine real-world examples of this strategy in action and analyze its effectiveness across different phases of intrusion for both financially-motivated and state-sponsored attackers. Gain insights into how this approach can be applied to protect the next billion devices from emerging security threats.