Explore the principles and technologies behind the Indie Web movement in this conference talk from View Source 2017. Delve into the evolution of web architecture, from browser wars to distributed networks, and understand the importance of owning your online presence. Learn about key concepts such as two-way links, OAuth, IndieAuth, and Micropub. Discover practical tools and techniques for implementing Indie Web features, including posting to your own site and syndicating to social networks. Gain insights on the balance between convenience and control in the digital landscape, and be inspired to take control of your online identity while having fun with web technologies.