Explore the fascinating world of soft materials in this engaging lecture that delves into the complex nature of substances like clay, smoke, fog, and more. Discover how methods developed for studying order phenomena in simple systems can be applied to more complex forms of matter, including liquid crystals and polymers. Examine the intriguing flow and deformation properties of everyday soft materials, such as colloidal suspensions, emulsions, liquid foams, pastes, granular media, and polymers. Learn from Professor Ranjini Bandyopadhyay, an expert in soft condensed matter, as she unravels the mysteries behind the behavior of these materials and their applications in various fields, including therapeutics and industrial processing.