Explore a comprehensive framework for designing effective tools in this 21-minute conference talk by Tom Giannattasio, Director of Product and Design at InVision. Gain insights into competing in the market, designing for "flow state," and implementing UX tips from an industry expert who has designed tools for Apple and MIT. Learn how to establish design principles that align and guide your team, drawing from Giannattasio's experience as the founder of Macaw. Discover valuable strategies for creating innovative design tools that stand out in the competitive landscape.