Explore the concept of digital twins and their implementation using the Azure Digital Twin platform in this 45-minute conference talk from NDC Melbourne. Learn about the origins and benefits of digital twins across various industries, starting with NASA's Apollo 13 program. Discover why organizations create digital twins, implement your own using Azure Digital Twin platform, and gain insights into the future of this technology. Dive into topics such as defining digital twins, properties, modeling, updating instances, querying, complex functions, running costs, and use cases. Address challenges associated with digital twin implementation and receive guidance on where to begin your journey with this innovative technology.