Discover how to effectively integrate live streaming into every phase of your digital marketing strategy in this 30-minute video presentation. Learn to assess the value of your live streaming efforts and their impact on sales. Explore techniques for building awareness, engaging your audience, and driving conversions through live content. Gain insights on determining the optimal frequency and platform for your live shows, developing a promotion strategy, and measuring success using Facebook statistics. Follow Amanda from Spiderworking as she shares her expertise on winning online strategies for small businesses, peppered with references to pop culture and her personal interests. Originally part of the Leap Into Live Streaming Bootcamp in April 2020, this talk covers topics from brand awareness to sales promotion, helping you maximize the potential of live streaming in your digital marketing efforts.