Watch a 29-minute conference talk from Data Science Conference Europe 2023 exploring how organizations can maximize value by treating data as a strategic product. Learn essential principles for transforming data management practices, including data governance frameworks, quality control systems, contractual considerations, and monetization strategies. Discover practical approaches for elevating data from a raw resource to a valuable business asset that drives innovation and improves decision-making processes. Delivered by Ivan Dundovic in Belgrade, this presentation provides actionable insights for organizations looking to enhance their data management capabilities and extract greater value from their information assets.