Discover how to launch and manage a successful software lifestyle business in this 59-minute conference talk by Joe Albahari at NDC Conferences. Learn the key differences between startups and lifestyle businesses, focusing on finding a niche and deliberately staying small to increase success rates while maintaining work-life balance. Explore essential topics such as idea incubation, marketing strategies, competitive analysis, and monetization techniques. Gain practical insights on payment processing, dealing with large corporations and resellers, providing customer support, and maximizing productivity as a sole programmer. Delve into technical aspects like efficient coding practices, automated testing, and source control. Understand the importance of automation, feature prioritization, and gathering customer feedback. Examine common pitfalls, marketing steps, legal considerations, and strategies for dealing with piracy and potential acquisitions. This comprehensive talk provides valuable knowledge for developers looking to create a sustainable and fulfilling software business without the pressures of venture capital or traditional employment. Read more