Explore essential UX and design principles to enhance website aesthetics in this 28-minute conference talk from JSConf Hawaii 2019. Delve into topics such as text layout, font selection, navigation design, image usage, and effective iconography. Learn about key concepts like banner blindness, progressive disclosure, and the F-shape reading pattern. Discover how to apply consistency, functionality, and visual design techniques to create logical and appealing web interfaces. Gain practical insights to transform ordinary websites into visually engaging and user-friendly experiences.