Discover how to effectively scale machine learning and artificial intelligence in any organization in this 20-minute talk by Dr. Ella Hilal, Director of Data Science for the Growth and Revenue team at Shopify. Learn key principles for integrating AI, including creating a strong data culture, incorporating ML models into product experiences, and understanding when simpler models may be more effective. Gain insights from Shopify's experiences serving over 1.7 million global entrepreneurs, covering topics such as understanding data, solving real problems, creating the right team, building ML-driven products, and managing the ML lifecycle. Explore practical strategies for automation, experimentation, and addressing complexity and bias risks in AI implementation.