Explore personal branding techniques in this Adobe Live session featuring communications designer Ester Wikström. Learn to design a logo and wordmark using Adobe Illustrator and InDesign, with a focus on color palette selection and typography. Gain insights on finding inspiration, choosing fonts, creating text assets, and using Adobe Color. Discover tips for new designers seeking work, creating sticker designs, understanding color psychology, and improving design speed. Follow along as Wikström demonstrates creating layouts and lockups to present design concepts, obtaining feedback, and navigating client relationships. Perfect for aspiring designers and creatives looking to enhance their personal branding skills.