Discover effective strategies for organizational change in this 42-minute conference talk by Daniel Terhorst-North, originator of Behavior Driven Development. Learn how to navigate transformation without relying on one-size-fits-all methodologies. Explore a contextual approach to change, including understanding goals, aligning teams vertically and horizontally, and co-creating plans. Dive into the VESSA framework (Visualize, Eliminate, Simplify, Standardize, Automate) for implementing changes. Gain insights on checking progress against goals, adjusting based on evidence, and iterating the process. Perfect for leaders and practitioners seeking practical, adaptable techniques for successful organizational transformation.