Explore how technology can enhance creativity in this insightful 16-minute Web Summit talk featuring Altice's Michel Combes and Euronews' Jeremy Wilks. Gain valuable insights into the innovation process, including key stages and idea generation. Discover how Altice handles the flow of ideas, learn about the company's approach to creativity, and understand the challenges faced by CEOs in fostering innovation. Delve into the intersection of technology and creativity, and uncover strategies for leveraging technological advancements to boost creative output in various industries.