Explore the transformative impact of social media on business in this insightful 16-minute TEDx talk by Mangesh Natha Shinde. Discover how digital platforms are reshaping industry operations and customer engagement strategies. Learn from Shinde's journey as a content creator who built a following of 3.5 million and garnered over 550 million views across social media. Gain valuable insights into leveraging social media for business growth, connecting with audiences, and adapting to the digital landscape. Understand the potential of emerging platforms and how they can be harnessed to create opportunities for content creators from tier 2 and tier 3 cities. Delve into real-world examples and strategies that demonstrate the power of social media in today's business world.