Explore the rapid growth and evolving landscape of podcasting in this insightful Web Summit conference talk. Discover why monthly podcast listening has surged by over 40 percent in just two years, and delve into key questions about audience demographics, advertising effectiveness, and data accessibility. Join industry experts Jacob Weisberg from Slate, Emma Gannon of Ctrl Alt Delete, and Marshall Williams from Ad Results as they engage in a thought-provoking discussion moderated by Forbes' Steven Bertoni. Gain valuable insights into the exciting world of podcasting, including its future prospects, strategies for podcast promotion, the intersection of podcasting and journalism, brand expectations, Apple's podcast ecosystem and growth, analytics, and the overall state of the podcasting industry.