Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only! Grab it Explore the critical intersection of ethics and artificial intelligence in this 47-minute conference keynote from Data Science Conference Europe 2022, where Emmanuel R. Goffi delves into making ethics applied to AI (EA2AI) a competitive advantage. Learn how EA2AI extends beyond mere buzzwords and corporate protection, becoming a fundamental driver of business success and innovation. Discover practical approaches for implementing ethical frameworks that not only safeguard against reputational risks but also create substantial market differentiation. Gain insights into transforming ethical AI practices from a defensive measure into a proactive strategy for business growth and sustainable development.