Explore the intriguing world of consumer behavior and marketing persuasion in this TEDx talk by Dr. Sanjay Arora at Avantika University. Delve into cutting-edge techniques and behavioral research used by brands to understand consumer decision-making processes and influence choices at a subconscious level. Gain insights into the irrational nature of human behavior and learn how to recognize and potentially avoid marketing pitfalls as a consumer. Discover the intersection of neuroscience, psychology, and marketing strategies in this thought-provoking 18-minute presentation, while keeping in mind that some claims may lack scientific support and represent the speaker's personal views.