Explore A1 Austria's journey in Advanced Analytics and AI through this insightful conference talk. Join Reinhard Burgmann, head of Advanced Analytics and AI, as he presents the company's evolution from initial experiments with Data Lake and analytical technologies to a strategic implementation of Analytics and AI. Discover the success story behind A1's analytics journey, learn about the immense potential of these technologies as strategic tools, and gain valuable insights into the practical applications of Mobility Insights. The presentation covers topics such as analytics strategy, use cases, data sources, and site analysis, providing a comprehensive overview of A1's approach to leveraging data for business growth and innovation.