Embark on a comprehensive journey through Google Search Ads in this extensive 9-hour video course. Master the fundamentals of Google Ads, including account creation, ad auction concepts, and account structure hierarchy. Explore advanced topics such as MCC accounts, billing setup, and coupon code application. Dive deep into crucial metrics like CTR and quality score improvement. Gain insights into Google Search and Display Networks, campaign walkthrough, and advanced location targeting. Learn about language settings, budgeting, and various bidding strategies. Understand ad group theming, keyword research processes, match types, and negative keywords. Discover traffic sculpting techniques, utilize Google Keyword Planner, and grasp the buyer funnel concept. Compare responsive and text ads to round out your Google Search Ads expertise.