Learn effective strategies for user acquisition and retention in mobile app development through case studies and best practices. Explore how to leverage Facebook's Mobile App Install Ads to grow your user base and discover techniques for utilizing social channels to maintain user engagement. Gain insights from successful implementations by companies like Runkeeper, TripAdvisor, Waze, Quora, and more. Understand the social app lifecycle, optimize for installs, and implement targeted advertising techniques. Discover how to use personal content, re-engagement emails, and location-based push notifications to keep users coming back to your app.