Explore the future of data analytics in this 20-minute conference talk from ACM womENcourage 2020. Delve into the challenges of democratizing data access and the development of intelligent data exploration tools. Learn about bridging the gap between users and data, focusing on human-like data exploration techniques such as natural language querying, clarifications, and query recommendations. Discover the INSDE project and gain insights from Dr. Georgia Koutrika, Research Director at Athena Research Center and editor-in-chief of the VLDB Journal. Understand the potential of big data analytics and its impact on various fields as part of the 7th ACM Celebration of Women in Computing.