Explore the concept of gamification in app development through this comprehensive conference talk. Learn how to enhance user experience and boost engagement by incorporating game elements into applications. Discover the definition of gamification, common misconceptions, and key elements of games. Understand the brain chemicals responsible for good feelings in gaming. Dive into gamification frameworks, player types, and the 6D Gamification Design process. Examine practical examples, tactics, and case studies from companies like Foursquare and Microsoft. Address ethical concerns and potential issues associated with gamification. Gain insights from personal experiences in running a technology gamification company, and explore various levels of gamification implementation for fun and profitable app development.