Second step: Brainstorm and discuss content, tone, SEO
8
Third step: Sort and group to pages
9
Fourth step: How to structure the content
10
The web structure tool: Site Map
11
The web structure: The non-fancy way
12
Sitemap labeling matter
13
Types of structure
14
One page vs multi-page
15
Common web components
16
Homepage: purpose and structure
17
Navigation: purpose and best practices
18
Global vs Local Navigation
19
Using breadcrumbs
20
Do you need a search function?
21
Hero section
22
Testimonials
23
The logo bar
24
Pricing table
25
Product page
26
Checkout page
27
Forms
28
Contact page
29
Footer
30
Content development process
31
Do the heavy lifting for them
32
Ask for approval
33
Copywriting tips
34
Proofread
35
How I do a site map
36
Summary
Description:
Dive into a comprehensive workshop on content strategy and information architecture for web design. Learn the crucial differences between these concepts and explore a step-by-step approach to developing effective content strategies. Discover various web structure types, including one-page vs. multi-page layouts, and examine common web components such as homepages, navigation, hero sections, and product pages. Master the content development process, from initial brainstorming to final proofreading, and gain valuable copywriting tips. Conclude with a practical demonstration of creating a site map, equipping you with the skills to organize and structure web content effectively for optimal user experience and SEO performance.
Content Strategy and Information Architecture Workshop