Explore the journey of 'Bear and Breakfast', a management-adventure game, from concept to launch in this 30-minute GDC 2023 talk. Delve into how Gummy Cat Studio's Game Director, Rares Cinteza, and his team successfully blended genres to create a unique niche. Discover the challenges faced during pitching, development, marketing, and release while balancing the expectations of multiple genre fanbases. Gain insights into crafting a compelling game concept that appeals to both publishers and players through innovative genre mixing.