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1
Introduction
2
Targeted Advertising
3
Facebook
4
Contributions
5
Background
6
Attribute Based Targeting
7
Ad Exploitation
8
Sensitive Attributes
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Data sources
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Lookalike audiences
11
Summary
12
Rachel Goodman
13
Michael Smexy
14
Kathy Pham
15
Outro
Description:
Explore the potential for discrimination in online targeted advertising through this conference talk from FAT* 2018. Delve into the intricacies of attribute-based targeting, ad exploitation, and sensitive attributes in platforms like Facebook. Examine data sources and lookalike audiences, and their implications for fairness in digital advertising. Gain insights from experts Till Speicher, Muhammad Ali, Giridhari Venkatadri, and others as they present their research on this critical topic. Understand the challenges and ethical considerations surrounding targeted advertising in the digital age, and learn about potential solutions to mitigate discriminatory practices in online platforms.

Potential for Discrimination in Online Targeted Advertising

Association for Computing Machinery (ACM)
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