Explore the concepts of measurement and operationalization in digital humanities through this 21-minute video lecture from the Foundations & Applications of Humanities Analytics course. Learn how to transform abstract concepts into measurable variables, a crucial skill for conducting computational text analysis in humanities research. Gain insights from instructor David Kinney of Princeton University and the Santa Fe Institute as he discusses techniques for quantifying qualitative data in cultural analytics and natural language processing. Discover how these methods can be applied to extract meaningful information from digital sources, enabling new avenues of scholarship in fields such as digital humanities, cultural analytics, and text analysis. This lecture is part of a comprehensive course designed to empower humanities scholars with the theoretical and practical understanding of text analysis methods, supported by a grant from the National Endowment for the Humanities.