Explore a keynote address that delves into the history, evolution, and future of Creativity and Cognition (C&C) conferences. Trace the journey from its inception in 1993 at Loughborough University to its current status as a SIGCHI conference. Discover the unique blend of art, design, HCI, and cognitive science that characterizes C&C, and learn about its significant impact beyond the conferences themselves. Gain insights into the progression of creativity as a subject within the HCI community, and examine recent advancements in creativity support and the widespread use of interactive computing in the arts. Investigate topics such as experience design, art exhibitions, creativity support tools, and the role of AI in art creation. Reflect on the importance of practice-based research, distributed interactive augmented artwork, and the learning process in fostering creativity and innovation.