Explore IBM's approach to AI in this 20-minute conference talk from Microsoft Ignite. Learn about the importance of data preparation, collection, and organization in AI implementation. Discover how IBM leverages differentiators like Red Hat OpenShift and new features in Cloud Pak for Data as an Enterprise Insights Platform. Gain insights from a client case study, analyst perspectives, and result statistics. Understand the AI Ladder, IBM's prescriptive approach to the AI journey, and how Cloud Pak for Data simplifies, unifies, and automates this process. Examine the concept of Data Fabric and its implementation with Cloud Pak for Data, including deployment options and managed services on IBM Cloud. Review Gartner's positioning of IBM Data and AI, as well as Forrester's Total Economic Impact study results for Cloud Pak for Data.