Explore the potential of Rust for IoT devices in this 30-minute conference talk from Devoxx. Discover how Rust combines full memory access with robust security, making it an ideal choice for intelligent, internet-connected IoT devices handling sensitive data. Learn about Rust's advantages over C/C++ and Java in embedded systems, and gain insights into cross-compiling Rust for microcontrollers and debugging on bare metal. Presented by Lars Gregori, Technology Strategist at SAP Hybris and IoT enthusiast, this talk offers a comprehensive overview of Embedded Rust and its applications in the rapidly evolving world of IoT.