Dive into a fascinating Black Hat conference talk exploring the dark underbelly of social media fraud and large-scale botnets. Learn how a criminologist and security researcher teamed up to investigate Linux/Moose 2.0, a sophisticated botnet targeting embedded systems and IoT devices. Discover the methods used to infiltrate and study this elusive network, including the deployment of global honeypots and HTTPS man-in-the-middle attacks. Gain insights into the botnet's operations, including its use of fake accounts, strategies for creating artificial followings, and the identification of its clientele. Uncover the alarming connection between individuals' and companies' desire for online fame and the thriving market for fake followers, where 50,000 can be purchased for just $1,000. This 50-minute presentation sheds light on the intricate world of click farms, botnets, and the ego-driven market that fuels their existence.