Explore the complexities of conducting business across diverse Asian markets in this inaugural lecture by Professor Jane Lu, James Riady Chair in Asian Business and Economics at the University of Melbourne. Delve into the cultural, societal, economic, and political variations that shape business environments in different Asian countries. Examine historical precedents, trace business development patterns, and analyze the challenges posed by corruption, counterfeiting, institutional lag, and lack of transparency. Gain insights into effective strategies for navigating the unique business landscapes of various Asian nations, emphasizing the importance of tailored approaches rather than a one-size-fits-all mentality. Learn from specific case studies, including the Canton Highway, and understand how different political and institutional environments impact business operations across the region.