Explore the impact of social media campaigning on political outcomes through a comprehensive analysis of candidate Twitter usage. Delve into data science methodologies to understand the complex relationship between digital campaigning and electoral success. Examine the context, environment, and theoretical frameworks surrounding social media in politics. Investigate the viability effect, indirect effects, and potential confounding factors. Analyze datasets to quantify candidates' social media efforts and assess the spread of political messaging. Discover where politicians focus their digital campaigns and who engages with their content. Learn about advanced analytical techniques, including hybrid fixed effects models, to draw meaningful conclusions about the effectiveness of social media in political campaigning. Gain insights into the evolving landscape of digital political communication and its implications for future elections.