Explore the process of developing an identity system for brand campaigns in this nearly two-hour Adobe Live session featuring graphic designer Kendall Henderson. Learn pro-tips and best practices for creating cohesive and consistent messaging using Photoshop and Illustrator. Discover Kendall's go-to fonts, techniques for distributing wordmarks evenly across artboards, and methods for finding inspiration. Gain insights into Kendall's past work, his journey into professional design, and practical skills like masking images with multiple shapes. Delve into topics such as iteration processes, client presentations, and developing a strong design workflow. Enhance your branding skills and boost your confidence in presenting work to clients through this comprehensive tutorial.