Explore the evolving relationship between IT development and marketing in this insightful 18-minute talk by Jakob Reiter, Co-Founder of theVentury. Discover how these two fields interact to create amazing results, learn what they can gain from each other, and understand why this bond makes sense for everyone involved. Delve into examples such as Simple Wish and The Perfect Hacker, examine potential pitfalls, and gain a glimpse into the future of this misunderstood love story. Challenge preconceived notions about the traditional divide between developers and marketers, and uncover the potential for collaboration and mutual growth in today's rapidly changing business landscape.